The poultry industry is one of our three key protein industries at Marel. With the most complete product range and the largest installed base worldwide, Marel Poultry is a leading global provider of advanced food processing systems and services for broilers, turkeys and ducks. Marel Poultry contributed EUR 560 million in revenue in 2017, or 54% of total revenues, translating to an EBIT of 19.5%.
The increasing focus on sustainability in "local breeding and eating", means that current processing facilities need to be able to receive and process a more diverse range of birds, both in terms of size and weight. To meet this requirement, Marel Poultry has focused on helping processors become more flexible than ever. Our solutions are designed to provide not only the throughput, yield and quality that the market demands but also ensure the diversity and flexibility needed for current processing challenges.
Our upselling strategy worked well for both Marel Poultry and our customers in 2017. Marel Poultry always keeps the big picture in mind when selling solutions. It matters to us that our customers can seamlessly integrate the machinery they purchase and easily add new equipment to their line when they see the benefits of the initial installation. Our systems are designed to make these additions smooth and easy to perform. Upselling from a standalone machine to a completely new department is no exception.
Marel emphasizes the synergies arising from transferring methodologies and solutions across industries. Our logistics and overhead deboning systems are great examples of just this. Developments in logistic solutions initiated by Marel Poultry are now welcomed by other industries. The modular configuration of our SystemFlex intelligent conveyor system has been widely acclaimed in the poultry industry. This new logistic concept has taken automation to a completely new level and found its way across industry boundaries. The same goes for the overhead conveyor deboning process. Originating in the poultry industry’s FHF and AMF deboning systems, the DeboFlex meat solution adopted the same inline processing concept.
The new AMF-i breast filleting solution is the result of continuous development. This year we saw it reach a new level of perfection, thanks to its added intelligence.
Now the measurement unit of the AMF-i system automatically detects changing dimensions in incoming products. It sends its instructions to the downstream modules, which auto-adjust their settings accordingly for adaptive automatic filleting. The result is accurately filleted breast caps without human intervention.
AMF-i produces a wide range of breast fillet products for retail and industrial customers and harvests valuable by-products.
Consumers are no longer content with using only the breast meat of carefully reared chicken and underrating the rest of the bird. Given the increasing attention being paid to sustainable production, it is entirely logical to add as much value as possible to each part of the chicken. Which is why the Marel Poultry Thigh Fillet System perfectly matches sustainability goals.
Deboning the thigh meat upgrades it to retail class A quality, equal to a breast fillet. Processors no longer need to downgrade leg meat, freeze it and ship it as a low-priced by-product. With our system, they can add optimal value to benefit both their production and their customers.
In 2017, Costco Wholesale in the US planned a USD 300 million chicken processing facility in Fremont, Nebraska. Costco teamed up with Marel Poultry to realize this huge, hypermodern greenfield project. It heralds the first US installation of the ATLAS system with the CAS SmoothFlow stunning application. The facility will also include a complete Marel Poultry evisceration department, a shock/maturation air-chilling tunnel, two distribution lines with SmartWeigher and IRIS, deboning with AMF-i and SensorX quality control.
The entire factory will be tied together with our Innova Food Processing Software, a fully integrated production control and monitoring system that gives real-time overview of the entire process.